As much as adding the personal touch to your social media marketing is paramount, automating your posts is also very important.<\/p>\r\n\r\n\r\n\r\n
Automation is key to a well-planned social media strategy<\/a>. It helps you save time, reduce workload, and be more efficient.<\/p>\r\n\r\n\r\n\r\n Running a business and managing your social media isn’t the easiest thing. You have to keep all your social media accounts updated with daily posts so you don’t lose potential clients.<\/p>\r\n\r\n\r\n\r\n But you can’t be on it every second of the day because you have to also run your business.<\/p>\r\n\r\n\r\n\r\n Enter Buffer<\/a>.<\/p>\r\n The idea behind Buffer is this: create a posting schedule for each of your social media accounts, all in one place. You can connect your Twitter, Facebook, LinkedIn, Instagram, Pinterest and so much more to it.<\/p>\r\n\r\n\r\n\r\n Such a huge time saver.<\/p>\r\n\r\n\r\n\r\n You\u2019ll be able to choose when you post and what days you post on. You can schedule posts weeks ahead and then never think about scheduling social posts till a later time.<\/strong><\/p>\r\n\r\n\r\n\r\n Buffer has a free plan which contains awesome features to efficiently run your social media accounts. It has both a web app,\u00a0<\/a>an android app<\/a> and an iOS app <\/a>so you can use it on any device of your choice.<\/p>\r\n\r\n\r\n\r\n You can add posts to your \u201cqueue\u201d inside Buffer. Based on your settings, Buffer will automatically share posts from your queue to the social accounts you\u2019ve chosen.<\/p>\r\n\r\n\r\n\r\n Set up a free account, and connect a social media account. Once you\u2019ve done so, click \u201cSchedule.\u201d<\/p>\r\n\r\n\r\n\r\n I am going to use an account I manage for a client to give you a better understanding of the use of Buffer as a social media management tool.<\/p>\r\n\r\n\r\n\r\n Buffer currently supports: Twitter, Google+ page, Facebook (profile, group, page), LinkedIn (page, profile), Instagram and Pinterest.<\/p>\r\n\r\n\r\n\r\n These are the most popular social media platforms where your potential clients are hanging out on. I\u2019d say this would be more than sufficient considering the social networks you may be using right now. If you\u2019re using more, then you\u2019re doing social media wrong and no tool can help you.<\/p>\r\n\r\n\r\n\r\n The best way to get social media marketing right<\/a> is to focus on and dominate 2-3 social networks where most of your prospects hang out. You don\u2019t have to be everywhere and scatter your efforts.<\/p>\r\n\r\n\r\n\r\n NOTE: <\/strong> Instagram users keep in mind that Buffer can\u2019t automatically post to your account. But you can use it to prepare a post and schedule it. When it\u2019s time to publish that post, Buffer will send you a reminder with link to publish that post to your account. And you can then publish it with a couple clicks.<\/p>\r\n\r\n\r\n\r\n This is not a Buffer problem but something to do with Instagram API. Other social media management tools have this same issue too.<\/p>\r\n\r\n\r\n\r\n Like I earlier said, with Buffer, you can prepare and publish to one or more of your connected social networks. And you can schedule a post to be published instantly, or at a later time.<\/p>\r\n\r\n\r\n\r\n This later time can be decided by you there and then, based on a schedule that you build, or left for Buffer to pick an appropriate time to make sure the post gets ample engagement.<\/p>\r\n\r\n\r\n\r\n This is why you need to know what time your audience are online the most<\/a>, so you can get the best engagement.<\/p>\r\n\r\n\r\n\r\n![\"corporate](\"https:\/\/sargeclan.com\/our-blog\/wp-content\/uploads\/2020\/02\/Clean-Work-Place-Blog-Banner1.png\")
<\/a><\/p>\r\n\r\n\r\n\r\nReasons To Start Using Buffer As Your Social Media Management Tool.<\/h2>\r\n\r\n\r\n\r\n
1. It Supports Popular Social Media Networks<\/h4>\r\n\r\n\r\n\r\n
![\"buffer](\"http:\/\/blog.tryapptivities.com\/wp-content\/uploads\/2017\/11\/Screenshot-from-2017-11-14-09-53-50.png\")
<\/a><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n2. Automating Content Distribution<\/h4>\r\n\r\n\r\n\r\n
![\"buffer](\"http:\/\/blog.tryapptivities.com\/wp-content\/uploads\/2017\/11\/Screenshot-from-2017-11-14-10-22-00.png\")
<\/a><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n3. All in One Analytics<\/h4>\r\n\r\n\r\n\r\n
![\"buffer](\"http:\/\/blog.tryapptivities.com\/wp-content\/uploads\/2017\/11\/Screenshot-from-2017-11-14-10-20-47.png\")
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