That’s how long you have to capture their attention.<\/p>\n
If your website doesn’t pique their interest in this time, you are leaving so much money on the table.<\/p>\n
In measuring website performance, there\u2019s a metric called bounce rate<\/a>. <\/em>It captures how many visitors leave your site after viewing only one page.<\/p>\n Using website management tools such as Google Analytics, we are able to understand how a user interacts with our clients’ websites.<\/p>\n Bounce rates gives us insights web visitors first impressions.<\/p>\n If your bounce rate is high, you\u2019re going to need to make some changes to your site.<\/p>\n So how do you keep a visitors interest and reduce your bounce rate?<\/p>\n This blog post explains 5 most common reasons why visitors leave a website prematurely.<\/p>\n Although we have written this post in the most understandable and digestible way we can, you might need a web developer to investigate your site properly.<\/a><\/p>\n Beyond the common factors listed below, there are numerous other things which could cause visitors to leave a site prematurely.<\/p>\n Alternatively, contact us for a free consultation<\/a>.\u00a0 We can identify the problem and offer possible solutions even faster.<\/p>\n Here are the 5 reasons why visitors might be abandoning your website.<\/p>\n The number one reason why visitors abandon a site early is because of slow web page loading.<\/p>\n Check out the metrics on this site<\/p>\n This would be considered a slow site.<\/p>\n The key metric to notice is the speed index which is a crawling 8.6 seconds.<\/p>\n When 80% of visitors leave a website after just 3 seconds of waiting, this spells disaster for any marketing campaign or even organic growth.<\/p>\n This increases your bounce rate and tells Google that your website isn’t a reliable source, thereby affecting your SEO negatively.<\/p>\n Use the Google Page Speed Insight tool<\/a> to know the speed of your site.<\/p>\n . If your speed is good then it could be something else discouraging your visitors.<\/p>\n It takes 2.6 seconds for a user\u2019s eyes to locate the area of a website that most influences their first impression according to sweor.com\/impressions.<\/p>\n Here’s an example of with a website we built for Liquid Fusion<\/a>, an oil and gas procurement company.<\/p>\n <\/p>\n Notice the clear value proposition, larger than any other text on the page.<\/p>\n We removed any ambiguity in the value proposition so users know simply what the company does.<\/p>\n As you scroll further down the page, there are more explanations.<\/p>\n We also added some call to actions to direct them to other pages for more information.<\/p>\n No one makes a sale from their home page and you want your visitors to spend as less time there as possible.<\/p>\n Create a simple and clear value proposition which users can read to understand the value your business offers.<\/p>\n This should one of the first things your visitors see on your website.<\/p>\n Another strong influence for website interaction is webpage design.<\/p>\n One of your duties as a business owner is too make sure the ambience of your office is welcoming and clean so visitors\u00a0 feel welcome and comfortable when they visit.<\/p>\n This is the same thought process you should consider for your website design.<\/p>\n Some of the turn offs for visitors include:<\/p>\n Suggestion<\/em><\/p>\n If your site looks like this:<\/p>\n You are most likely due for a revamp.<\/p>\n A design that is dated gives off the impression that there is no maintenance. If there is no maintenance then how can consumers trust your business?<\/p>\n Websites that have too many pop-ups and audio\/video auto-plays discourage visitors from getting to the main content of the site.<\/p>\n With pop-ups for surveys or promotional offers you shouldn\u2019t hold your visitors ransom to view them.<\/p>\n That means allowing them to exit a pop-up immediately and not spamming the pop-ups as they are visiting your site.<\/p>\n Pop-ups and audio\/video auto-plays can be effective in increasing conversions when done correctly.<\/p>\n However, having the default volume on audio\/video auto-plays and too many pop-ups hints to the visitor that you don\u2019t have their best experience in mind.<\/p>\n Also, having so many ads on a page is a big turn off because you will make it hard for them to find your conten<\/p>\n If you are using ads, try to find a higher value offering that can offset the forgone revenue from the ads so your visitors get a better user experience.<\/p>\nBefore we get into it<\/h4>\n
5 Reasons Why Visitors Leave Your Website Prematurely<\/em><\/h2>\n
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SLOW PAGE LOADING<\/h4>\n<\/li>\n<\/ol>\n
![\"Why](\"https:\/\/sargeclan.com\/our-blog\/wp-content\/uploads\/2021\/10\/Screenshot-111.png\")
<\/p>\n![\"Why](\"https:\/\/sargeclan.com\/our-blog\/wp-content\/uploads\/2021\/10\/Screenshot-110.png\")
<\/p>\nTaking Action
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NO CLEAR VALUE OFFERING<\/h4>\n<\/li>\n<\/ol>\n
![\"why](\"https:\/\/sargeclan.com\/our-blog\/wp-content\/uploads\/2021\/10\/Screenshot-2021-10-18-at-17.19.23-1024x565.png\")
<\/p>\nTaking Action
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OUTDATED DESIGN<\/h4>\n<\/li>\n<\/ol>\n
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![\"\"](\"https:\/\/sargeclan.com\/our-blog\/wp-content\/uploads\/2021\/10\/bad-web-design-1024x487.png\")
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IRRELEVANT CONTENT<\/h4>\n<\/li>\n<\/ol>\n
Taking Action
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![\"web](\"https:\/\/sargeclan.com\/our-blog\/wp-content\/uploads\/2020\/09\/best-web-design-company-lagos.png\")
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