Establishing a strong brand from the beginning can play a crucial role for SMES in building trust and attracting loyal customers.<\/a><\/p>\n Branding is frequently associated with giant companies such as Coca Cola, Sainsbury’s and Tesco.<\/p>\n Contrary to the common notion, even small and medium enterprises (SMEs) can make efforts for the branding of their products and services.<\/p>\n Branding for SMEs differs a little from branding for larger companies.<\/p>\n Larger companies generally make the most noise, reach the wider audiences and possess the bigger marketing war chest.<\/p>\n Whereas, SMEs play in the smaller playground, take smaller swings at their marketing efforts, work with a fraction of the budget.<\/p>\n Despite these discrepancies, branding still boils down to a few introspective questions about ones business, no matter the size.<\/p>\n The successfully branded SME answered these three questions as descriptively as possible before the outbreak hit, thereby leaving them in a good position to absorb customers from weaker brands once the restrictions were let down.<\/p>\n Why?<\/p>\n Your brand is your businesses mouth piece, and it never stops talking.<\/p>\n Lets get small.<\/p>\n When I think of powerful SME branding<\/a>, I think of Lindsay Mcormik, founder of Bite Toothpaste Tablets.<\/p>\n I picture this cool and innovative product that could potentially change the way we brush our teeth.<\/p>\n Then I think of the purpose of Bite\u2019s creation which is to reduce waste from toothpaste containers. I see this jar filled with what appears to be candies but are actually toothpaste in bit form.<\/p>\n She started in 2016 and after a year she had barley broken even, making these toothpaste capsules out of her apartment.<\/p>\n She took the necessary steps of building her website and redesigning her product packaging to make the operations look more professional.<\/p>\n Flash forward to 2018 after rejecting a deal from Mark Cuban<\/a> and having her product featured on Cosmopolitan, she racked in $200,000 the first week.<\/p>\n With Lindsay Mccormik you get SME branding at its finest because she got it all right.<\/p>\n Her product not only works as intended but is seen as the first and finest among competitors.<\/p>\n This is so much a fact that her competitors are degraded down to imitators.<\/p>\n By making a great product for a great purpose she earned the loyalty of eco-conscience consumers worldwide.<\/p>\n Your customers are looking for more than just a product\/service.<\/p>\n They want to be a part of a culture as it allows them to be proud of how they spend their money.<\/p>\n That is what SME branding is about.<\/p>\n![\"graphic](\"https:\/\/sargeclan.com\/our-blog\/wp-content\/uploads\/2020\/09\/graphic-designers-nigeria.png\")
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A Bite Sized Brand<\/h4>\n
![\"importance](\"https:\/\/thewellnessfeed.com\/wp-content\/uploads\/2020\/04\/the-duo1a.png\")
<\/p>\nTake Away<\/h2>\n