Black Friday is one of the biggest shopping days of the year, and it’s a great opportunity for small businesses to boost their sales and reach new customers.
However, it’s important to be prepared for the increased traffic and demand.
In this blog post, we’ll discuss the latest Black Friday trends for UK small businesses and provide tips on how to prepare and optimize your online store for the big day.
Black Friday Trends For 2023
Here are some of the key Black Friday trends for UK small businesses in 2023:
1. Online shopping continues to grow
In 2022, over half of UK shoppers made a Black Friday purchase online.
This trend is expected to continue in 2023, so it’s important to make sure your online store is ready for the increased traffic.
2. Shoppers are looking for sustainable deals
Sustainability is becoming increasingly important to UK consumers, so many shoppers will be looking for sustainable deals on Black Friday.
You can offer sustainable deals by selling eco-friendly products, using recycled packaging, and offsetting your carbon emissions.
3. Mobile shopping is on the rise
More and more shoppers are using their smartphones and tablets to make purchases.
Make sure your online store is mobile-friendly and easy to navigate on all devices.
4. Shoppers are expecting personalized deals.
Consumers are increasingly expecting personalized experiences from the brands they shop with.
You can offer personalized deals by using customer data to recommend products that shoppers are likely to be interested in.
How to prepare your online store for Black Friday
Here are some tips on how to prepare your online store for Black Friday:
1. Make sure your website can handle the increased traffic
Black Friday is one of the busiest days of the year for online retailers. Make sure your website can handle the increased traffic by testing your servers and making sure your website loads quickly.
2. Plan your sales and promotions in advance
Decide what products you’re going to put on sale and what discounts you’re going to offer.
Make sure to communicate your sales and promotions to your customers in advance.
3. Optimize your website for search engines
On Black Friday, shoppers will be searching online for the best deals. Make sure your website is optimized for search engines so that shoppers can easily find your store.
4. Invest in social media marketing
Social media is a great way to reach new customers and promote your Black Friday sales. Make sure to post regularly on social media and use relevant hashtags to reach your target audience.
5. Prepare your customer service team
Black Friday can be a busy time for customer service. Make sure your team is prepared to handle the increased volume of inquiries.
How to optimize your online store for Black Friday
Here are some tips on how to optimize your online store for Black Friday:
1. Make it easy for shoppers to find the products they’re looking for
Create dedicated Black Friday landing pages and categories on your website.
You can also use search filters and navigation to help shoppers find the products they want quickly and easily.
2. Offer clear and concise product descriptions
Shoppers will be looking for the best deals on Black Friday, so it’s important to make it easy for them to compare products.
Make sure your product descriptions are clear, concise, and informative.
3. Use high-quality product images
Product images are important for helping shoppers make informed decisions. Make sure your product images are high-quality and show the products from different angles.
4. Offer multiple payment options
Make it easy for shoppers to checkout by offering multiple payment options, such as credit cards, debit cards, and PayPal.
5. Provide free shipping and returns
Many shoppers expect free shipping and returns on Black Friday.
Offering free shipping and returns can help you attract more customers and increase sales.
Let’s Help Your Business Grow
At Sarge Clan, we offer branding and design services that can help retail and e-commerce businesses stand out online.
We can help you create a strong brand identity, design a user-friendly website, and develop marketing materials that will help you reach your target audience.
Get in touch here to get started.