Instagram is home to over 1 billion active users, 55% of which are aged 25-55. This platform may be a […]

Are You Having Problems with Being Consistent on Social Media?
Tips for a Consistent Social Media Presence A lot of businesses across Nigeria today have started to make social media […]

Avoid These 8 Mistakes While Marketing Your Product or Service Online
Every one makes mistakes. Even the most successful business owners make mistakes. We are all guilty of this. Working to […]

How Can a Strong Corporate Brand Help Improve Businesses in Nigeria?
It is quite easy to define a brand’s product. Without much thinking, your clients or customers know exactly what you […]

Digital Marketing 101: What is a Buyer Persona?
While trying to build their customer base, most business owners and entrepreneurs I have come across are oblivious to the […]

7 Essentials for a Strong Corporate Brand
Introduction to Brand Strategy Have you come to the painful realization that your brand is not presented the way you […]

I Have a Small Business, Do I Need a Website? Here Are 10 Reasons Why That Answer Is Yes.
Why You Need a Website in 2020 Unless you have no interest in growing your brand, you need a website. […]

Marketing Trends Businesses Need To Adopt in 2020
2019 is almost over and 2020 is nearly upon us. Each new year gives us an opportunity to improve on […]

Digital Marketing 101: What is SEO?
Search Engine Optimization Guess how many websites there are. According to Netcraft, there are 644 million active websites, that’s over […]

Creating a Visual Brand Identity
There is a lot of confusion about branding. If you put your business’s marketing materials in front of you, what […]