I talked to a few business owners who ran their own social media accounts and was not shocked to find out that they struggled with being consistent with their social media management. As much as adding the personal touch to your social media marketing is paramount,...
Tips for a Consistent Social Media Presence A lot of businesses across Nigeria today have started to make social media their main priority because the digital market continues to grow bigger. With thousands of businesses and startups creating a social profile everyday how do you stand out...
Every one makes mistakes. Even the most successful business owners such as Bill Gates, Aliko Dangote and Warren Buffet make mistakes. We are all guilty of this. Working to build our client's brand over the past few years, I've seen them make avoidable online marketing blunders. To correct the...
The Client Kaamru is a mobile application that helps Nigerians find reliable experts such as mechanics, hair dressers etc around them. The Problem When they came to us, they were frustrated with the look of their current mobile application. It was old and boring and did not reflect their...
The Client Fourans is an NGO accounting firm. The client had just resigned from her job working in the finance industry to work with NGOs across Nigeria. The Request She needed to have an online presence to support her offline marketing. She wanted something simple and easy to navigate...
Software development is complex and can often be challenging. A poorly defined and faulty process may compromise the product quality or result in significant delays. At Sarge, before starting the development process, we outline and organise the objectives of the custom software project. We ask our clients...
Designing a new or existing product involves strategic thinking and a problem-solving approach. Our product design team work to improve the quality of life of your end-users and their interaction with your product. At Sarge, we are about solving problems for you — and in this case,...
The Client They were looking for a company to bring their product to life. They had created this delicious tomato paste and wanted the world to know about it. They needed a brand packaging that would pique their audience’s attention and compel them to purchase their product Our Approach Brand...
The Problem When we came across this client’s Instagram page we were saddened at how poorly the brand was represented. Their logo was was old fashioned, the brand font was bulky and ugly and the images they posted did not speak to their audience. Their content was also...
So, your business is finally ready for a website. Before we can design a website that works for your business, there are certain things we need to deal with. To nail the design, our web design and SEO team need a solid understanding of your brand's identity,...
Over the past few years we've worked with multiple businesses, like yours, to create their brand's identity. During the exploration phase we often have our clients fill a questionnaire to establish a foundation of understanding. Answers to this logo design questionnaire helps us figure out what you...
It is quite easy to define a brand's product. Without much thinking, your clients or customers know exactly what you do and are selling to them. But when it comes to the corporate brand, people become more confused. What does your company stand for? How is it perceived?...
We are looking for a highly analytical thinker with an audience-first mindset for the role of Content Marketer. Candidates should have a good knowledge on creating both offline and online marketing strategies. Candidates should also have good knowledge on social media, understand the nuances, advantages and...
While trying to build their customer base, most business owners and entrepreneurs I have come across are oblivious to the problems of trying to connect to potential customers with one marketing style. No doubt, they've seen good success in getting clients but aren't aware they might...
Introduction to Brand Strategy Have you come to the painful realization that your brand is not presented the way you want it to be? Or maybe your current brand items do not represent who you are and what your business does? That is probably because you haven’t taken...
Why You Need a Website in 2020 Unless you have no interest in growing your brand, you need a website. If your website is properly optimized, it gives your business the ability to be seen by as many people as possible. With over 80% of purchases beginning...
2019 is almost over and 2020 is nearly upon us. Each new year gives us an opportunity to improve on our existing marketing strategy for the best results. As we prepare for the new year, we are keeping a close eye on some trends which have over...
Do you dream of becoming an outstanding 21st century creative designer? Do you think you have what it takes to use your creativity to give brands an edge in the competitive market? At Sarge, we help give businesses a new face and lift through fascinating corporate branding...
Do you love to write? Are you able to crank out quality copy fast while effectively telling a story within a business writing capacity? We’re seeking a B2B copywriter that understands the fundamentals of B2B to manage the creative direction and content writing of our content...
Search Engine Optimization Guess how many websites there are. According to Netcraft, there are 644 million active websites, that's over half a billion. So how do you avoid getting lost in the crowd? Search engine optimization baby, that's what's going to set you apart from your...
